Alibaba Defined

A Social Media Campaign

In the fall of 2015, I helped lead a successful two-week social media campaign promoting the launch of the Hangzhou, China–based Alibaba Group's interactive annual report, Alibaba Defined. I crafted headlines for Outbrain, wrote explanatory posts for the Alizila blog, and conceived an array of promoted tweets and animated gif and video cards for Twitter, which involved editing video footage and producing original voiceovers with the help of a professional voice actor.

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